Speaker 1:
What's the recipe for export success for Australian businesses? A key factor is whether the business was export ready before it began trading internationally. Export readiness is when a business has the capacity, resources, and management skills to launch a product or service in foreign markets and be competitive. Austrade provides a range of support services to help businesses become export ready, and our Go Global Toolkit is a great place to start. It's packed with tips, tools, and information about exporting. Find it on the export.business.gov.au website.
If you want to start exporting, you may be thinking about applying for an Export Market Development Grant or EMDG. This program provides small and medium enterprises with grants for marketing and promotional activities that help create, expand, or diversify to foreign markets. To be considered eligible for a tier one ready to export EMDG grant, you'll need to prove you're export ready. You can choose how you do this. You can either complete an export training course recognised by Austrade, find one that best suits your business from the list in the Go Global Toolkit, or you can do Austrade's free online export readiness test. There's a link to it in the Go Global Toolkit. This test guides you through the critical elements of export readiness, like selecting a market that suits your business, protecting your intellectual property, and creating an export plan. It takes about 30 minutes to do and gives you what you need to know to pass the test.
Of course, you can do both our test and a recognised course because everything you do to build your understanding, capacity, and export readiness will improve your chances of success in the global market. Find out more online.