The government is now operating in accordance with the Guidance on Caretaker Conventions, pending the outcome of the 2025 federal election.

THRIVE 2030 revised: The Re-imagined Visitor Economy Strategy

THRIVE 2030 is Australia’s national strategy for the long-term sustainable growth of the visitor economy.

Date published
1 March 2023
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Summary

THRIVE 2030 is industry-led and government-enabled. To drive success, the strategy:

  • provides a vision
  • sets targets
  • outlines policy priorities.

Updates to the strategy made in March 2023 reflect the government's priorities for First Nations tourism, climate change and sustainability.

Download the document to view the strategy's:

  • vision
  • targets
  • phases
  • priorities.


Growing the visitor economy

THRIVE 2030 is Australia’s national strategy for the long-term, sustainable growth of the visitor economy.

Learn about THRIVE 2030

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