The government is now operating in accordance with the Guidance on Caretaker Conventions, pending the outcome of the 2025 federal election.

Complementary Medicine to China

The China Complementary Medicine Report provides an overview of the current market landscape.

Date published
1 August 2022
Download file
PDF 6.4MB

Summary

The 4 major areas in China’s complementary medicine market are:

  • vitamins and dietary supplements (VDS)
  • herbal and traditional products
  • weight management products
  • sports nutrition.

VDS represents the largest space with a market value of A$40.1bn in 2021. (Source: Euromonitor, Vitamins and Dietary Supplements Market in China (2021), accessed 8 September 2022.)

The report includes information for Australian providers on:

  • distribution channels
  • regulations
  • market entry strategies
  • trends and opportunities.

Key findings

China’s complementary medicine market size exceeded A$70bn in 2021. The market is projected to reach A$92.5bn in value by 2026. This is a 5.8% increase over 5-years. Millennials and generation Z have become major purchasers. Cross-border ecommerce has emerged as the most realistic way for international brands to enter the market.

Contact us