From 11–15 November 2024, the Southeast Asia Landing Pads program delivered its inaugural in-market immersion week in Indonesia.
Nine Australian fintech scale-ups gained fresh perspectives and market insights about the Indonesian market. The week-long program connected the cohort to key stakeholders, partners and potential customers in Indonesia. The learnings supported participants to make informed decisions and develop a well-targeted market entry strategy.
Immersive program delves into market opportunities
The program was designed based on delegate feedback on what they needed to better inform their approach to the Indonesian market.
The 5-day program provided delegates with opportunities to:
- discuss customer needs and workshop solutions with industry leaders in targeted sessions
- explore product-market fit with venture capital organisations such as BNI Ventures, Mandiri Capital and Indonesia VC and Start-Up Association (Amvesindo)
- better understand the regulatory environment, through a dedicated regulatory clinic
- showcase their capabilities at the Indonesia Fintech Summit and Expo, hosted by Austrade’s MOU partner Aftech and attended by 5,000-plus participants
- pitch to potential customers and partners.
Australian fintech attracts Indonesian attention
Austrade hosted the Team Australia booth in partnership with Investment New South Wales at the Indonesia Fintech Summit and Expo. The booth was a hive of activity, with delegates showcasing their capabilities to potential customers looking for innovative fintech from Australia.
On the last day, delegates pitched to potential customers and partners. They received constructive feedback and insights from a panel of industry experts, helping them further align their solutions to the needs of the Indonesian market.
The immersion week generated a number of commercial discussions for delegates, with a promising future for the Australian-Indonesian fintech partnership.
For more information about the Indonesia Landing Pad, contact Azira Ahimsa, Indonesia Landing Pad Manager.
Australian fintechs made a huge impression at the Indonesia Fintech Summit and Expo.
Austrade Landing Pads accelerate global expansion
The Landing Pads program supports Australian export-ready tech scale-ups to develop their market entry strategy and connect with opportunities, customers and partners.
‘This program is a benchmark to all others,’ says Adrian Vallino, Co-Founder and Managing Director, DoxAI. ‘It’s the best way to engage. You do get results, you do get leads, and you do get information that you just couldn’t get on email or even on Teams. You have to be here, work within the room and with the people around you. It’s fantastic.’
In 2024, the Landing Pads program supported Australian tech companies to showcase their tech capabilities at the Singapore Fintech Festival, Indonesia Fintech Summit and Expo, and Techfest Vietnam.
Learn more about the Southeast Asia Landing Pads program and register your interest in future programs.
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