Australia’s green economy expertise in the spotlight at world’s largest services trade fair

Onsite and online, Australian services and expertise captured Chinese attention at CIFTIS.

27 November 2024

With China aiming for carbon neutrality by 2060, Australian organisations and companies offering innovative solutions and services are well placed to play an important role in the market.

The Chinese Government is heavily invested in the environmental protection required to reach this goal. There are many opportunities for Australia to benefit from helping China reduce emissions and supporting the sustainable development of its energy, heavy industry and building sectors.

Urban renewal expertise in demand

China’s population is shifting from rural areas to cities. Quality of life and sustainability have become hot topics in the country, as cities grow and the population becomes more environmentally aware.

Australia’s reputation as a pioneer in urban renewal is well known in China. Australia’s collaboration with China in urban planning and design dates back to the early 1990s. Since then, Australian architects and urban planners have delivered many projects, including green buildings, and contributed to China’s changing landscape and growing major cities.

Australia’s sustainable building practices, using design and planning processes that are environmentally responsible and resource-efficient, will be in high demand. China is seeking:

  • sustainable engineering services
  • sustainable design
  • land remediation services
  • water technologies
  • sustainable finance
  • urban integration expertise.
Austrade supported Australian businesses to showcase their green economy and education and training capabilities at CIFTIS.

Austrade supported Australian businesses to showcase their green economy and education and training capabilities at CIFTIS.

Australian green economy capabilities at CIFTIS

Australia’s eye-catching pavilion was the perfect platform to showcase its world-leading green economy capabilities at the China International Fair for Trade in Services (CIFTIS) in Beijing.

Held in September, CIFTIS is the world’s largest fair dedicated to the promotion of trade in services, this year, it drew more than 242,000 visitors.

This year, Austrade supported 20 Australian businesses onsite, and another 12 online. The spotlight was on education and training and green technologies, products and services.

Five memoranda of understanding were signed during the expo. This included an agreement between CPA Australia and te Beijing Software and Information Service Industry Association.  

In addition to business-matching meetings, Austrade delivered 2 seminars on environmental, social and governance, and adapting skills for a net zero future. These seminars provided insights on Australian capability in these areas for the Chinese audience. Austrade also ran livestreaming sessions to educate consumers on carbon-neutral-certified products, such as Lark, Noumi and Earth Clear.

Register your interest for CIFTIS 2025

Austrade is now gearing up for CIFTIS 2025 in September next year, where Australia will be the guest country of honour. The fair is a great opportunity for Australian services providers to interact with and showcase their green capabilities to prospective customers in China.

If you are interested in attending CIFTIS 2025, please contact Austrade by 28 February 2025, as spots are strictly limited.


Go further, faster with Austrade

Austrade’s Go Global Toolkit helps you learn the export basics, find the right markets and understand market requirements.