Aussie exporters go for gold in France

It’s been a gold rush for Aussie athletes competing at the Summer Olympics in Paris!

6 August 2024

Australia may be better known for its agricultural exports to France such as meat, fruit, nuts and vegetables or its mining resources in volume. And while it’s clear we’ve exported some great athletic talent to France, here are a few of Australia’s lesser known exports to the land of baguettes and berets.

You might be surprised to hear about these categories one would typically expect to be imported from France:

  • Perfume and cosmetics
  • Clothing and jewellery, and
  • Alcoholic beverages – for when you are finally sick of champagne!

Australian Bureau of Statistics trade data for 2023 highlights the following exports to France, including:

  • $14.9 million in alcoholic beverages
  • $8.1 million in clothing, textiles, accessories and footwear
  • $6.9 million in jewellery
  • $6.0 million in essential oils, perfumes and cosmetics
  • $4.1 million in artwork and antiques

One business making strides in France all the way from remote central Australia is Ikuntji Artists, a member-based, not-for-profit Aboriginal art centre.

Based in the tiny Northern Territory community of Haasts Bluff (Ikuntji), staff regularly make the three-hour trip to the closest post office to send a range of unique paintings, clothing, books and jewellery to customers around the world.

Manager of Ikuntji Artists, Dr Chrischona Schmidt, speaks fluent French and said the centre regularly exports art, including textiles, clothes and jewellery to France.

“There has always been a great interest in Aboriginal art and culture in France,” she said.

“The French audience wants to engage with it, learn about it and ultimately also purchase it.

“Our customers from France are often repeat customers who recommend our art and wearable art to their networks. What they love about Ikuntji is that the colours are so vibrant and the textile designs are so bold.”

Ikuntji artists draw inspiration from their personal ngurra (country) and Tjukurrpa (Dreaming). 

In 2023, Ikuntji Artists were a national finalist in the 61st Australian Export Awards which showcases and celebrates the best exporters from around the country. After taking out the top prize in the Northern Territory, Ikuntji were finalists in the nationwide Small Business category.

Just as the Olympics present an opportunity to celebrate Australia’s athletic achievements, the Australian Export Awards recognise the success of Australian export businesses.

Exporters make a significant contribution to the economy, creating new jobs in major cities and regional towns for the prosperity of all Australians.

Now in its 62nd year, the Australian Export Awards will be held at Parliament House in Canberra on 20 November, to celebrate these achievements and provide a platform for finalists and winners to share their export success story with the world.

For further information see the the Australian Export Awards website.

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