Australia Southeast Asia Business Exchange

Helping Australian business to diversify and expand in Southeast Asia.

The Australia Southeast Asia Business Exchange program aims to increase two-way trade between Australia and Southeast Asia.

Southeast Asia’s expanding economy and growing middle class make the region a top export destination. There is an increasing market for Australian food, digital products, healthcare, education and training, as well as resources and expertise to support the region’s clean energy transition.

Australian business can also tap into Southeast Asia’s advanced manufacturing and tech sectors to diversify their supply chains.

The Australia Southeast Asia Business Exchange program includes:

  • targeted business missions to Southeast Asia in priority sectors
  • after-visit support for Australian companies
  • programs to raise awareness of opportunities between Australia and Southeast Asia
  • marketing campaigns to promote Australian goods and services in the region
  • a marketing campaign in Australia to raise awareness of opportunities to buy from, invest in and travel to Southeast Asia.

Austrade is working with business and industry, alongside our colleagues across government to deliver the Southeast Asia Business Exchange program. 

Find out more about how you can step ahead with Southeast Asia.

Business missions 

As part of the Southeast Asia Business Exchange, we deliver sector-focused business missions. These allow Australian exporters to gain on the ground experience in markets that present key growth opportunities. 

Working alongside our sector leads onshore, our regional teams develop bespoke programs for mission participants. Delegates can expect:

  • tailored business matching sessions and networking opportunities
  • site visits
  • Q&As with market leaders
  • participation in key industry events.

Interested in participating in an upcoming business mission to Southeast Asia? To receive updates about future missions and events, sign up to Austrade’s Southeast Asia newsletter

[Matthew Monkhouse, Director Southeast Asia and Eurasia, Macquarie University] I think the Thai government is very progressive here. There’s a lot of companies and a lot of industry that are very much looking into opportunities not only to work within the green skills or smart cities area, but to ensure that they are compliant and doing the right thing environmentally.

[Kanokwan Marshall, Regional Sales Director for Southeast Asia, Fibre King] We are actually based in Bangkok. We came here in 2012 and have been here for 12 years already. Our mother company is from Brisbane. The owner reached out to us because our machine was built in Australia and had to be shipped around the world. [Thailand] is a good hub and we study hard. Thailand is a great place to be. 

[Steve Wilisen, CEO, Xsights Digital] Working with Austrade and these trade missions are a great opportunity for us to get introductions to key stakeholders in the industry within Thailand. The introductions have been fantastic and the follow ups have been fantastic, and the whole team has been great to work with. 

[Giovanni Laudicina, CEO, Duncan Solutions] Thailand is a great market and great opportunity. There are a lot of challenges. Because we are talking about on-street parking, there are a lot of local government authorities involved, so having the right partners is paramount for us. This is where this mission will help us finding the right partners to develop the business here. 

[Nathalie Taquet, CEO/Co-founder, eBottli] Thailand is an amazing country, very open-minded. All of the discussions we’ve had from the beginning of the event [have been] amazing. People were very keen to learn about new technologies and new innovation, to come on board in the discussion and to find [opportunities for] collaboration and to change what they do to be more sustainable. 

[Guy Dickinson, CEO, Clima] It absolutely helps. The mission is super important because it gives us a trust layer. The mission gives us credibility to sit in front of the largest corporates in Thailand and help them understand this journey as well.

Pull Quote logo

We chose to participate in the maritime decarbonisation mission to explore exciting business expansion opportunities in Southeast Asia. The program offered a unique chance to network with regional businesses, partners, government stakeholders and other Australian business on the exchange.

David Stribley, Co-founder of HAMR Energy


David Stribley headshot


Contact Austrade

Austrade has industry specialists in Australia who can answer your questions on export, buying and investment.

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